Community outreach and public awareness constitute essential components of any successful gun crime reduction plan. U.S. Attorneys work with their local communities to increase awareness of PSN, promote community involvement, and develop a gun crime reduction strategy.

Outreach activities include producing and distributing literature, conducting mail campaigns, sponsoring local workshops, and producing public service announcements (PSAs), educational literature, crime prevention toolkits, billboard advertisements, press releases, and news articles. Additionally, in collaboration with The Ad Council, DOJ has launched three national PSA campaigns aimed at reducing gun crime. The PSAs couple a strong enforcement message with prevention and deterrence messages. Focusing on the consequences of using guns illegally, the PSAs use the tagline “Gun Crimes Hit Home.” To view these national PSAs, as well as local PSAs, please visit psn.gov/outreach/psas.html.

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