|
Community Engagement and Outreach
How Do They Do It? Effective Ways of Engaging the Community
We all know it's a good idea, but how do we get the community engaged in our PSN efforts? These panelists will share how they created innovative and successful programs that promote anti-gun violence and anti-gang messages, and also involve youth in PSN in meaningful ways.
Session: 90 minutes; offered twice
Presenters: not yet finalized
Top
Creating Stakeholders: How to Get Your Community Working With You
Making communities safer involves local people working together to create solutions to the problems that matter to them. Getting people to work together, and with you, requires assessment, building effective coalitions, planning, creating and sustaining motivation, advocacy, and marketing. This workshop will (include hands-on exercises and) give you skills and ideas to work better with members of your community in PSN—starting from wherever you are.
After this training, participants will be able to:
- Identify segments of the community they want to engage
- Assess which parts of the community are on board and which are not
- Determine steps to take to increase participation.
Session: 90 minutes; offered twice
Presenters: Representatives from the Institute for Law and Justice and the National Crime Prevention Council.
Top
Media Relations for PSN Task Forces—Getting the Most Out of Your Scarce Media Outreach Resources
Mass media can be a strong partner in a Task Force's effort to reduce gun-related violence. The media can be used to raise awareness, encourage public participation, and inform individuals of increased attention to an issue by law enforcement. This workshop enables participants to think broadly about the different types of media opportunities to meet outreach goals. Particular attention will be given to establishing and maintaining relationships with representatives of the media, how to frame the PSN issue in a way that makes it news worthy and how to further customize it for different media outlets (print, radio, online, business section, metro section, parenting and family, editorial, etc.). The training will include hands-on exercises to apply media outreach skills and tools including role plays and small group work. The newly released Practical Guide to Media Outreach for Project Safe Neighborhoods will be distributed and integrated into the workshop curriculum.
Learning objectives:
After this session, participants will be able to:
- Set realistic and concrete objectives for their media outreach
- Match specific tactics to their specified objectives
- Frame their PSN program in a way that is appealing to members of the media
- Identify and make the best use of public relations professionals in their area to help carry out their plans.
Session: 60 minutes; offered twice
Presenters: Representatives from Academy for Educational Development.
Top
Planning a Media Campaign With Your Community—What You Need to Know Before You Start
A thoughtful and strategic media campaign plan can help you get the most out of your paid and earned media activities. The campaign planning activity can also be a great way to get your community involved in PSN. During this workshop, participants will learn about media campaigns implemented by PSN task forces and the different ways in which these campaigns have supported community engagement efforts. Participants will also receive an overview of the media campaign planning process and begin thinking about the big picture, including campaign goals, objectives, audiences, strategies, materials, channels, and evaluation.
Learning objectives: After this session, participants will be able to:
- Develop new contacts with other PSN task forces and TA providers who have conducted successful media campaigns
- Identify the general steps in media campaign planning
- Know how to involve community members in media campaign planning
- Develop a creative brief.
Session: Either a 90 minute session offered twice or one 2-hour session
Presenters: Representatives from the Academy for Educational Development and the Institute for Law and Justice.
Top |
